Persuasive communication model of KPU DIY in increasing voter participation in the 2024 simultaneous elections

Irfan Efendi

Abstract


Indonesia is a democratic country where sovereignty is in the hands of the people and elected through general elections. In elections, citizens who have the right to vote, channel their votes. The use of voting rights by citizens is a very important thing because it determines the victory of candidates in both executive and legislative elections. elections are held by the General Election Commission (KPU), KPU has the duty and authority as the organiser or presenter of general elections. The purpose of this research is to find out the DIY KPU's persuasive communication model in increasing voter participation in the 2024 simultaneous elections. The method used in this research is descriptive qualitative. The results of this study show that the persuasive communication strategies carried out by the DIY KPU in increasing voter participation in the 2024 simultaneous elections include: Working together in preparing for the 2024 general election, continuous technical guidance and training to improve performance in the 2024 election, inviting the younger generation to participate in the election by socialising in the community and campus environment, utilising social media to invite people to use their voting rights in the 2024 election.

The results of this study show that the role of the General Election Commission in increasing voter participation in the 2024 elections in the province of Yogyakarta Special Region, the DIY KPU has conducted interactional socialisation (carried out in programs involving elements of society, and community organisations with the aim of providing education about the 2024 elections). Information dissemination is also through social media and public information such as public service advertisements broadcast through television, radio and print media.

Full Text:

PDF

References


Arasid, M. I., Djuyandi, Y., & Sumadinata, R. W. (2022). Strategi Komunikasi Politik Untuk Memperoleh Dukungan Pemuda Dalam Pilkada Kota Serang: Studi Pada Pasangan Calon Syafrudin-Subadri. Jurnal Sosial Politik, 8(1), 62–77. Https://doi.org/10.22219/jurnalsospol.v8i1.12779

Basri, H. (2021). Strategi Komunikasi Politik Dpd Partai Golkar Pada Pemilu Legislatif Aceh Tengah 2019. Interaksi: Jurnal Ilmu Komunikasi, 10(1), 22–32. Https://doi.org/10.14710/interaksi.10.1.22-32

Fadillah, D. (2019). Social media and general election in southeast asia (malaysia 2018 and indonesia 2019). Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia, 4(1). Https://doi.org/10.25008/jkiski.v4i1.255

Hasfi, N. (2019). Komunikasi Politik Di Era Digital. POLITIKA, 10(1).

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Sage.

Moreno Esparza, G. A. (2015). Communication Power. Comunicación y Sociedad. Https://doi.org/10.32870/cys.v0i15.1148

Sabri, S., & Adiprabowo, V. D. A. (2023). Visual narrative of the pandemic as a form of health communication in the digital age. COMMICAST, 4(1), 81–90. Https://doi.org/10.12928/commicast.v4i1.7670

Sari, E. A., Setiawan, R. A. D., & Jandevi, U. (2023). Social Media in Electoral Communication: A Case Study of Strategic Initiatives by Bantul Election Commission for the 2024 Elections. CHANNEL: Jurnal Komunikasi, 11(2), 137–143. Https://doi.org/10.12928/channel.v11i2.377

Sulaeman, A. (2017). Demokrasi, partai politik dan pemilihan kepala daerah. Cosmogov. Https://doi.org/10.24198/cosmogov.v1i1.11857

Susanto, E. H. (2013). Dinamika komunikasi politik dalam pemilihan umum. Jurnal Kajian Komunikasi. https://doi.org/10.24198/jkk.vol1n2.6




DOI: https://doi.org/10.26555/adiccom.v1i1.13422

Refbacks

  • There are currently no refbacks.