Communication strategy of KPU Kulon Progo in increasing the participation of first-time voters in the 2024 election

Devano Oka

Abstract


Indonesia is a democracy. The principle in democracy is that sovereignty is in the hands of the people, as stipulated in the constitution. Article 1 paragraph 2 of the 1945 Constitution reads "sovereignty is in the hands of the people and is exercised entirely by the MPR." Elections are organized by the General Election Commission (KPU), the KPU has the duty and authority as the organizer or presenter of elections. The purpose of this research is to find out the Communication Strategy of the Kulon Progo KPU in increasing the participation of novice voters in the 2024 elections. The method used in this research is descriptive qualitative. The results of this study indicate that the communication strategies carried out by the Kulon Progo KPU in increasing the participation of novice voters in the 2024 elections include: Working together in preparing for the 2024 elections, through social media providing understanding in increasing participation, inviting the younger generation to participate in elections by conducting socialization in the community and in educational institutions, inviting people to use their voting rights in the 2024 elections.

The results of this study show that the General Election Commission's strategy in increasing voter participation in the 2024 elections in the province of Yogyakarta Special Region, the Kulon Progo Regency KPU has conducted socialization (carried out in programs involving elements of society, and community organizations with the aim of providing education about the 2024 elections). Socialization is also carried out through social media and public information such as public service advertisements broadcast through television, radio, and print media.

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References


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DOI: https://doi.org/10.26555/adiccom.v1i1.13431

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