Bisnishack as a Meme on the Internet: A Dimensional Analysis of Memetics on Instagram

Dafa Anugrah Alamsyah, Ade Putranto Prasetyo Wijiahrto Tunggali

Abstract


Social media has given birth to a phenomenon that has social and psychological impacts on social media users and has significant implications for the content of memes that have succeeded in increasing engagement metrics such as the number of views and visits. The purpose of this research is to examine the dynamics of memes in the digital era, as well as understand the visual and narrative elements that surround their development in increasing engagement on the @Bisnishack Instagram account. The research method that the researcher will use is descriptive qualitative. The results show that memes that successfully increase engagement have certain characteristics, such as relevance to current issues, appropriate use of humor, and short but clear message delivery. In addition, attractive visual elements and consistency in presentation style also contribute significantly to user engagement.


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DOI: https://doi.org/10.26555/adiccom.v2i1.15494

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