The followers Perception of Ustadz Hanan Attaki's use of TikTok for Da'wah Communication

Noval Altov, Fitrinanda An Nur

Abstract


In today's era of technological and informational development, the relationship between humans and the digital world is becoming increasingly close, including the use of communication tools. The evolution of communication media over time has facilitated society in conveying and receiving messages even over long distances. One of the popular social media platforms that many people are interested in is TikTok. TikTok is not only used to enhance self-existence but also as a means of da'wah (Islamic preaching). This creates opportunities for creators and preachers to generate da'wah content in line with their creative ideas. One preacher who is actively using TikTok is Ustadz Hanan Attaki, who can be followed through the account @hanan_attaki_. This study aims to investigate the perceptions of Ustadz Hanan Attaki's followers regarding his da'wah on TikTok. The research method used is descriptive qualitative, with data collection techniques conducted in a natural setting, using interviews and documentation. The informants in this study are the followers of Ustadz Hanan Attaki. The results of the study show that Ustadz Hanan Attaki's TikTok content received positive responses from his followers because the Islamic da'wah content he delivered was clear, engaging, and aligned with the guidelines of the Qur'an and Hadith.  


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DOI: https://doi.org/10.26555/adiccom.v2i1.15504

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