Planning promotion strategy for Instagram account @KaninaraFlorist in Increasing Sales in 2023

Najmasheila Anindya, Muhammad Muttaqien

Abstract


The flower bouquet industry is experiencing diverse and innovative transformations, opening up promising business opportunities. Competition is getting tighter, and many business actors are trying to make their best products. Kaninara Florist is a flower bouquet company that sells various bouquets for celebrations. It can maintain its existence in Yogyakarta through effective promotional strategies. This research aims to determine the Instagram promotion strategy of planning @KaninaraFlorist in increasing sales. The method used is qualitative with a descriptive approach, and in this research, data collection techniques involve interviews and documentationpresents data from the Instagram account @KaninaraFlorist. The research results show that promotional strategies include:1.We are designing messages through content.,.It is increasing engagement with question box, reels, and hashtag features,3.They determine communication channels such as online advertising, online personal selling, online public relation (pr), online sales promotions, and online direct marketing. Kaninara Florist also uses features on Instagram as a marketing communication strategy.Using this feature can help Kaninara Florist increase engagement so that it has the potential to increase sales.


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References


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DOI: https://doi.org/10.26555/adiccom.v2i1.15513

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