Analysis of Anies Baswedan's Political Communication Ahead of the 2024 Election Via Instagram Social Media @Aniesbaswedan

Fityan Sofwaturrohman, Ardiyanto Wardhana

Abstract


This research analyzes the political communication constructed by Anies Baswedan through his Instagram social media. Political communication is an integral part of political activism aimed at conveying political messages to the public. In this digital era, social media has become a crucial platform for individuals. Branding is generally used in the context of marketing products or services, but it plays an important role for anyone with an interest in attracting an audience. The research method used in this study is qualitative content analysis, which involves analyzing and identifying the content of messages conveyed by the communicator. This research not only discusses Anies Basweda political communication but also analyzes how Anies brands himself through Instagram social media, what factors contribute to the success of Anies Baswedan personal branding through Instagram, and what image he builds to the public as a potential presidential candidate in 2024.


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DOI: https://doi.org/10.26555/adiccom.v2i1.15516

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