Analysis of Student Reception, Tolerance Values in Youtube Content LOGIN

Achmad Nuril Fadhilah, Agus Triyono

Abstract


This research aims to see how the audience receives a message that has been produced and shaped by the message producer. Through the Reception theory approach by Stuart Hall. This research uses descriptive qualitative methods by collecting data through in-depth interviews. The results of this research found that there were 3 informants in dominant positions, 2 informants in negotiating positions and no informants in negotiating positions. Informants who are in a dominant position receive the message conveyed in full so that they agree with the message conveyed in the LOGIN content, supported by supporting backgrounds such as religion, gender and experience. Informants who are in a negotiating and oppositional position do not receive the message conveyed thoroughly, coupled with different backgrounds between informants such as gender and region.


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References


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DOI: https://doi.org/10.26555/adiccom.v2i1.15533

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