Persuasive Communication of the Kuningan Regional Board for Disaster Management (Badan Penanggulangan Bencana Daerah) in Mitigating Forest Fire Disasters in Mount Ciremai National Park

Abstract

Forest fires can threaten the environment and disrupt the balance of ecosystems in Mount Ciremai National Park. This study aims to determine the persuasive communication of BPBD in mitigating forest fires in Mount Ciremai National Park through persuasive communication strategies proposed by Melvin L. DeFleur and Sandra J. Ball-Rokeach. The research method used is qualitative with a descriptive approach. Using interviews, observations, and documentation studies for data collection. The results showed that BPBD Kuningan Regency applied psychodynamic, sociocultural, and meaning construction strategies in mitigation efforts. This research confirms the critical role of persuasive communication in changing people's behavior to be more proactive in protecting the environment, especially in dealing with the risk of forest fires in Mount Ciremai National Park, with potential contributions to strengthening disaster mitigation systems at the local level.