FACTORS INFLUENCING CONSUMERS’ PURCHASE INTENTION TO ONLINE TRAINING IN INDONESIA: A CONCEPTUAL STUDY

Dila Halda Nabila, Juanim Juanim, Ardi Gunardi, Undang Juju, Rohmat Sarman

Abstract


The objective of this study was to determine the influencing factors that determine consumers’ intentions to accept online training shopping in Indonesia. This paper developed a conceptual framework that would provide a better understanding of consumers’ purchase intentions. Secondary data were used for supervision in this study. We conducted a critical review of the relevant literature to reach our conceptual model. The paper revealed that online training shopping intentions and their continuity depend on consumer behaviour which are ultimately influenced by the identified factors. The proposed conceptual framework presented a good theoretical platform for an empirical basic research of online training shopping in the research area.

Keywords


consumer behaviour; purchase intention; online training; social media; brand awareness; perceived quality; Indonesia

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