INCREASED HUMAN RESOURCES CAPACITY IN THE USE OF ECOMMERCE BASED ON AZAS KEMANDIRIAN AT FAJAR BAKERY, BERBAH, SLEMAN

Abstract

Purpose: This community service aims to increase the capacity of human resources in the use of e-commerce through the principle of independence at Fajar Bakery Berbah Sleman so as to increase the ability of partners to do marketing and improve business competitiveness. Methods: The method of implementing community service activities used methods of observation, socialization, and training. Broadly speaking, the implementation stage is carried out in 3 stages, namely the preparation stage, the implementation stage, and the evaluation stage. Result and discussions: The implementation of community service at Fajar Bakery was carried out through zoom which was divided into 2 sessions and was attended by 17 participants with discussions on training on the use of e-commerce and socialization of the Asas Kemandirian in business. Conclusion: The results of this activity are the implementation of training activities for the use of e-commerce and the manufacture of e-commerce, namely GoFood, the socialization of the implementation of the Principle of Independence that can be applied to MSMEs in business management, and the participation of students of the Faculty of Economics of UST to assist the implementation of community service activities regarding increasing the capacity of human resources in the use of e-commerce at Fajar Bakery