PACKING AND PACKAGING: INCREASING SALES OF CREATIVE INDUSTRIAL PRODUCTS

Abstract

The development of the Ki Ageng Gribig area into an Islamic Thematic Village has a strong potential to encourage the strengthening of the community's economy. However, there is still a lack of awareness of the importance of packing and packaging products as a marketing tool to maximize sales. This Community Service Program’s objective is to strengthen the awareness of business actors of the importance of packing and packaging products as a marketing tool. The method used in this service is Counseling, Demonstration, and Training, followed by Mentoring. The implementation of the service program has been going well and successfully. Creative industry entrepreneurs understand the material presented. In addition, entrepreneurs are open to their way of thinking about the importance of marketing in their business and its management. The ability of packing and packaging is an important factor in marketing in this millennial era. Therefore, the results of this community service have a long-term impact in the future.