INCREASING SALES PROMOTION THROUGH MARKETING STRATEGIES AT SANTI FURNITURE IN YOGYAKARTA

Abstract

This paper aims to discuss how to increase sales promotion through marketing strategies at Santi Furniture, in Godean Yogyakarta. It is a smal-medium enterprise which produce and sell furnitures mostly for household. The increasing of customers need on housing in Yogyakarta affect the increasing of furniture needs. This fact requires Santi Furniture to improve its performance, not only to raise profit but also to compete with other companies in the same industry. In the first stage in the internship program, it is found the problem related to marketing, which is the sales of the firm is not optimal yet eventhough the products they produce have a high quality. According to this problem, the project is then conducted to support this firm to improve sales promotion through marketing strategies. In the next step, students interviewed the manager and observed the products and sales promotion program which were implemented by the firm. Students then planned marketing programs to solve the problems. The projects begun after approved by the manager. The programs then are implemented and evaluated during the internship.Offline and online marketing activities are conducted during the community services program at Santi Furniture in Godean Yogyakarta. After implementing marketing programs, it is proved that the program have positive impact on firms performance. It is registered to some wellknown marketplace in Indonesia and also have a more organized products inventory to support the marketing programs. They also have a knowledge how to make a good pictures of their products in order to up date its website, social media, and marketplace content. It is also suggested to use endorser to promote their products in order to increase the consumers attention toward the products.