BUSINESS DIGITALIZATION THROUGH THE USE OF CHATBOT AND THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE TO IMPROVE THE PERFORMANCE KOPMA “X”

Abstract

A student cooperative (Kopma) is a cooperative whose members, administrators and supervisors are students. Kopma X is one of the best Kopma in Indonesia in 2015. The decline in turnover began to occur in 2017 until now. There are even some business units that can no longer survive. The decrease in turnover occurred due to the increasingly fierce level of competition, business strategy and innovation, and governance were not paid attention to by the KOPMA management. Especially during the pandemic, business strategies must be changed due to the policies enactment of restrictions on community activities and online learning. For this reason, we do service at KOPMA X to help improve performance through the use of chatbots applications in service to students and potential consumers and the implementation of Good Corporate Governance. Chatbot applications are used to improve services so that students or consumers become easier and more satisfied with KOPMA services that will increase sales and performance. Meanwhile, good governance is carried out through the creation of good corporate governance (GCG) guidelines, socialization to the management and implementation in managing student cooperatives. The output of this service is a chatbot application to communicate with consumers about the registration of new members of KOPMA, information on products in KOPMA, etc and GCG guidelines as a reference to better manage KOPMA