THE SCE BASED STRATEGY THROUGH GREEN MARKETING ON CORN SUPPLY OF NORTHERN LAMPUNG

Abstract

The agricultural sector in Indonesia plays an important role in efforts to increase the socioeconomic growth of the community. However, at this time the agricultural sector in rural areas is still less effective and still depends on marketing traditions that are bound by middlemen. agriculture can have the ability to generate increases in the income of the sale and purchase price of the harvest without relying on middlemen. purpose:This service aims to develop the corn agricultural sector in an effort to improve the welfare of rural communities, especially in North Lampung Regency towards a more equitable direction and provide new knowledge about new products as business opportunities, namely based on green marketing with the use of green marketing of unused corn leaves as a process of planting and eco-friendly marketing Methods:The achievement of these goals can be done through assistance with socialization methods, forming communities, and evaluating program results. Analysis data:The Central Statistics Agency (BPS) noted that throughout 2017 the maize agricultural sector of North Lampung Regency had a land area of 40,629 hectares with a production output of 206,253 tons. Result and discussions :The amount of corn production in North Lampung Regency cannot be separated from the role of the supporting villages for corn production, one of which is TalangBaru Village. Conclusion :Active contribution as an effort to exploit and utilize the agricultural sector adheres to a green marketing strategy to maintain environmental balance during the planting process to post-harvest and post-sales.