THE EFFECT OF INVESTMENT KNOWLEDGE, TECHNOLOGY EASY AND FINANCIAL CAPABILITIES ON STUDENTS INVESTMENT IN THE CAPITAL MARKET

Abstract

Investment is an important factor that affects the growth and economic development of a country. We as the young generation have an important role to play in increasing the growth and economic development of our country, one of which is by participating in the success of government programs in terms of increasing the number of new investors among the younger generation, especially students . This study aims to examine the effect of investment knowledge, technological convenience, and financial ability on investment interest in the capital market. The population in this study were active students of the undergraduate program (S1) accounting study program at the Widya Wiwaha College of Economics and the Faculty of Economics, management and accounting study program at the Sarjanawiyata Tamansiswa University in Yogyakarta. The sampling technique used in this research is purposive sampling or a purposive sample. The samples obtained according to the criteria were 92 respondents from 120 respondents. The data collection method used an online questionnaire. The data analysis technique used descriptive analysis, multiple linear regression analysis with the help of SPSS 21.0. The results of this study indicate that: (1) Investment knowledge has no effect on students' interest in investing in the capital market. (2) The ease of technology affects students' interest in investing in the capital market. (3) Financial ability affects students' interest in investing in the capital market. (4) Taken together, the variables of investment knowledge, technological convenience and financial ability affect students' interest in investing in the capital market. (5) Investment knowledge balanced with financial ability will increase student investment interest. (6) Student investment interest will be higher if the high financial ability and ease of use of technology.