STUDY OF PERCEIVED RISK, COST SAVING, AND TIME SAVING OF PURCHASE HOTEL TICKETS ON LINE

Abstract

This study aims to test the effect of perceived risk, cost saving, and time saving on the decision to purchase hotel tickets through the Traveloka application in the Special Region of Yogyakarta The sampling technique in this study used the purposive sampling method with a total sample of 124 respondents. Data collection in this study used questionnaires distributed in the form of google forms. The data was processed using multiple regression analysis techniques and using SPSS software. The results of this study show that perceived risk has a positive effect on online hotel ticket purchase decisions on the Traveloka application while cost saving has a positive effect on online hotel ticket purchase decisions on the Traveloka application, and time saving has a positive effect on online hotel ticket purchase decisions on the Traveloka application.