ANALYSIS OF MARKET MANAGEMENT AND WORKABILITY OF BUYING INTEREST IN ORDER TO INCREASE THE INCOME OF TRADERS OF THE TRADITIONAL MARKET OF CENDERE KARANGGENENG

Abstract

This study was conducted to find out how much influence market management and work ability have on
buying interest in order to increase the income of traders at Cendere Karanggeneng traditional market.
The method used in this research is quantitative with SEM analysis through the Smart-PLS version 3.0
application. The test was carried out with a measurement model (Outer Model), structural model (Inner
Model), mediation test and hypothesis testing. The sample used was 97 respondents. And based on the
results obtained partially that there is a relationship between market management which has a positive
and significant effect on buying interest and increasing income, and work ability has a positive and
significant effect on buying interest and increasing income. From the mediation test, it was found that
market management and work ability to increase income mediated by buying interest had a positive
and significant influence or partial mediation.