THE INFLUENCE OF EWOM, ATTITUDE, ENVIRONMENTAL CONCERN, AND PERCEIVED AESTHETIC APPEAL ON INTENTION TO PURCHASE SECOND-HAND CLOTHES

Abstract

Purpose: This research aims to determine: 1) the influence of eWOM, attitude, environmental concern,
and perceived aesthetic appeal simultaneously on intention to purchase second-hand clothes, 2) the
influence of eWOM on intention to purchase second-hand clothes, 3) the influence of attitude on
intention to purchase second-hand clothes, 4) the influence of environmental concern on intention to
purchase second-hand clothes, 5) the influence of perceived aesthetic appeal on intention to purchase
second-hand clothe., Methods: The purposive sampling method was conducted to choose the suitable
samples from the population. The data were gathered through an electronic questionnaire distributed
to 100 respondents, Analysis data: The filled questionnaires were analyzed using the multiple
regression analysis method, utilizing IBM SPSS Statictics 24, Result and discussions: The results of
this research indicates: 1) eWOM, attitude, environmental concern, and perceived aesthetic appeal
simultaneously affect the intention to purchase second-hand clothes, 2) eWOM has no effect on the
intention to purchase second-hand clothes, 3) attitude affects the intention to purchase second-hand
clothes, 4) environmental concern has no effect on the intention to purchase second-hand clothes, 5)
perceived aesthetic appeal affects the intention to purchase second-hand clothes.