VISITOR SATISFACTION ANALYSIS METROPOLITAN MALL BEKASI

Abstract

Purpose: This study aims to determine how big the level of visitor satisfaction at Metropolitan Mall Bekasi, Methods: The analytical method used was descriptive analysis method and The source of the data in this study was using a questionnaire method which was distributed to all visitors who were at Metropolitan Mall Bekasi at the time of the study, Analysis data: this research was used one-way ANOVA analysis method, which processed with SPSS, Result and discussions: The results show that. First, the reason visitors to Metropolitan Mall Bekasi are dominant is to fill the holidays. Second, there is no level of satisfaction by gender. Third, there is no level of satisfaction based on education level. Fourth, there is no level of satisfaction based on place of residence.