Thalib, Anisyah Raidin H, STIE YKPN Yogyakarta, Indonesia
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Vol 1 (2023) - Research - Marketing
THE ROLE OF HEDONIC SHOPPING MOTIVATION, PAY LATER USE, AND PRICE DISCOUNT ON IMPULSIVE BUYING BEHAVIOR (CASE STUDY ON SHOPEE CONSUMERS)
Abstract PDF
Entrepreneurship, Economics, and Business