Entrepreneurship, Economics, and Business

Author Details

Maridjo, Herry, University of Sanata Dharma Yogyakarta, Indonesia

  • Vol 1 (2023) - Research - Marketing
    THE EFFECTS OF BRAND IMAGE, PRODUCT QUALITY, AND PROMOTION ON PURCHASE INTENTION OF SCARLETT WHITENING SKIN CARE PRODUCTS MEDIATED BY ELECTRONIC WORD OF MOUTH (E-WOM)
    Abstract  PDF