Analysis Of Green Innovation On Sustainable Business In Sri Rejeki Goreng Palu

Abstract

Introduction: One of the industrial sectors in Palu City that has the potential to implement green innovation is the food industry, such as the fried garlic industry. Fried garlic is one of the trending foods in the city because it has distinctive characteristics, ranging from its aroma, taste, to the absence of bitterness. Large-scale and domestic garlic industries exist in various regions, one of which is Sri Rejeki Fried Cabbage in Palu, Central Sulawesi. In the production process, the fried garlic industry produces liquid waste that has the potential to pollute the environment if not managed properly. Therefore, the application of environmentally friendly innovations is important so that the fried garlic industry can grow sustainably. Design/Methods: This study aims to analyze the green innovation applied by Sri Rejeki Bawang Goreng Palu industry towards achieving sustainable business. This research uses a semi-structured interview method where the researcher conducts to obtain information directly from the interviewees related to the research topic and the questions remain focused on the topic and provide open space for the interviewees' views. Findings/Results: The results of the interview with the owner of Garmented Garment Palu show that the industry has implemented several environmentally friendly innovations in the production process. Green innovations include the use of environmentally friendly packaging, wastewater treatment, and modification of production machinery to reduce energy consumption. Research Limitations/Implications: The scope of the study was limited to more than one fried garlic company in Palu, so the results may not be generalizable to other captive garlic companies. Then, this research has not been able to compare the application of green innovation between Palu Fried Garlic with other similar companies, and the results are qualitative so that they are only limited to the interpretation of researchers without statistical generalization. Originality/Value: Expanding the scope of research not only in one company but in several minced garlic companies so that the research results are more representative, then using more complete and detailed indicators and research variables to measure green innovation and sustainable business, as well as conducting a comparative study of the application of green innovation among several chopsticks in various regions.