THE ROLE OF DIGITAL CULTURE IN MEDIATING THE INFLUENCE OF DIGITAL LEADERSHIP ON ORGANIZATIONAL PERFORMANCE (CASE STUDY OF BANK NEGARA INDONESIA (BNI) COMMERCIAL BUSINESS CENTER (CMC) MAKASSAR EMPLOYEES)

Fadilla Ayu Lestari, Dyah Fitriani

Abstract


Changes in the digital era 4.0 have brought significant direction to aspects of human life. Which of course this also has an impact on the scope of the corporate industry in Indonesia. Companies need to make changes to their processes, business models, products and services because driven by the availability of data and digital technology, these advancements spawn continuous innovation in the field of Information and Technology (ICT). This study aims to examine the role of digital culture as mediating the influence of digital leadership on organizational performance. For sampling in this study using total sampling technique, the number of samples for this study were 67 respondents. Data collection using questionnaires. The data analysis tool uses SmartPls 4.0 software. The type of data used is quantitative data. The results of this study indicate that digital leadership has a positive effect on digital culture, digital culture has a positive effect on organizational performance, digital leadership has a positive effect on organizational performance and digital culture partially mediates the effect of digital leadership on organizational performance.


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Publihser:
Universitas Ahmad Dahlan

Editorial Address:
Yogyakarta

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