Analysis of Segmentation Targetting and Positioning in Marketing Retail Development Indomaret VS Alfamart

Resdika Anggesa Dwi Setiawan, Jiang Chang

Abstract


The aims to study is to find out how the competition between Indomaret retail and Alfamart is by looking at the analysis of marketing strategies using STP marketing and the application of the marketing mix. The method of writing this article is descriptive analysis with a qualitative type. then use internet searching as an aid in finding data in writing this article. The results in this study will find out the application of STP Marketing and marketing mix in two phenomenal retail businesses, data on competition between Indomaret and Alfamart in their business activities from the marketing side to be offered to consumers throughout the community.

Full Text:

PDF

References


Alfamart, W. (2020). Passionate! Users can JD.ID pick up groceries at the nearest Alfamart.

Retrieved from alfamart.co.id website: https://alfamart.co.id/tentangperusahaan/csr/perlindungan-pelanggan

Ambarwati, E., Agustina K, T., & Handoko, Y. (2020). The Effect of Price, Product Quality, and

Brand Love on Customer Loyalty at Indomaret Minimarket. RELATIONS : JOURNAL

ECONOMICS, 16(1). https://doi.org/10.31967/relasi.v16i1.340

SYLECTION 2022

Marketing Communication

Resdika Anggesa (Analysis of Segmentation Targetting and Positioning in Marketing Retail)

Ibn, A. F. S. (2021). This is the difference between Alfamart and Indomaret. Retrieved from

Bisnis.Tempo.co website: https://bisnis.tempo.co/read/1505238/ini-bedanya-alfamartdan-indomaret

Indomaret. (2021). Indomaret Company Profile. Retrieved from Indomaret.co.id website:

https://indomaret.co.id/

Kuraesin, E., & Prasetyowati, R. A. (2018). Comparative Analysis Of Continuity Of Modern

Retail Minimarket And Traditional Retail Businesses In Indonesia. INNOVATOR, 7(1).

https://doi.org/10.32832/inovator.v7i1.1459

Riki. (2020). Analysis of retail business competition between alfamart and indomaret in the

perspective of marketing mix (case study in Batam city). The Treasures of Berazam

Science, 3(2).

Zimmerman, A., & Blythe, J. (2018). Segmentation, targeting, and positioning. In Business to

Business Marketing Management. https://doi.org/10.4324/9781315564098-7




DOI: https://doi.org/10.12928/sylection.v1i1.11279

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id