Digital crowdfunding activism management via Instagram social media by the @btsarmy.project lombok account in raising funds for victims of the Kanjuruhan tragedy

Nadia Putri Aulia, Fajar Junaedi

Abstract


Crowdfunding is open fundraising via the Internet to generate financial resources in the form of donations without any compensation. This research is motivated by society's negative stigma towards K-pop fans in Indonesia. ARMY, as fans of the boy band from South Korea, namely Bangtan Boys (BTS), has revealed the positive side of K-pop fans. The fundraising initiated by @btsarmy.project_lombok reached IDR 447 million in less than 30 hours, and the crowd that took part did not only come from ARMY. It became a trending topic in Indonesia and received attention from several public figures, artists and influencers. This research aims to determine how digital crowdfunding activism is managed via Instagram social media by the account @btsarmy.project_lombok in raising funds for the victims of the Kanjuruhan tragedy. The research method used in this research is descriptive qualitative with a case study approach. The data sources in this research come from interviews, observations and documentation. Testing the validity of the data in this study used source triangulation. This research shows that the management of digital crowdfunding activism by the Instagram account @btsarmy.project_lombok is quite adequate, where trust is built gradually with several previous humanitarian projects. The management also collaborates with the ARMY community throughout Indonesia to spread information. Furthermore, establishing good relationships with football supporters is a factor that strengthens the success of this fundraising. Apart from that, the management also took advantage of the attention of artists and public figures in Indonesia by asking for help to spread this information.


Full Text:

PDF

References


Adha, R. M., & Junaedi, F. (2021). Manajemen Media Instagram PS Sleman (@ Pssleman ) Selama Pandemi Covid-19 Dalam Meningkatkan Engagement. (2), 112–128.

Al Faqih, N. I. H., Faradilah, V., Habibah, U., Fardani, I., & Saputro, M. A. (2021). Manajemen Fundrising Melalui Aplikasi Crowdfunding (Studi Kasus Pada Yayasan Hubbul Wathon Kebumen). Lab, 5(02), 128–139. https://doi.org/10.33507/labatila.v5i01.392

Assyakurrohim, D., Ikhram, D., Sirodj, R. A., & Afgani, M. W. (2022). Metode Studi Kasus dalam Penelitian Kualitatif. Jurnal Pendidikan Sains Dan Komputer, 3(01), 1–9. https://doi.org/10.47709/jpsk.v3i01.1951

Barthelemy, F. (2019). Strategi Komunikasi Crowdfunding melalui Media Sosial (Crowdfunding Communication Strategy through Social Media). JURNAL IPTEKKOM : Jurnal Ilmu Pengetahuan & Teknologi Informasi, 21(2), 155. https://doi.org/10.33164/iptekkom.21.2.2019.155-168

Fabianti, R. H., & Putra, F. D. (2021). An analysis of feminism in the movie “The Hunting Ground” reviewed from the semiotics of John Viske. Commicast, 2(2), 130–132. https://doi.org/10.12928/commicast.v

Fadillah, D., Farihanto, M. N., & Setiawan, R. A. D. (2022). “Senggol Bestie” as Media Promotion Among Muhammadiyah Universities. Komunikator, 14(2), 148–158.

Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. HUMANIKA, 21(1). https://doi.org/10.21831/hum.v21i1.38075

Faula Azmie, M. (2015). Manajemen Pengelolaan Portal Berita Www.Goriau.Com Dalam Menarik Minat Baca Pada Media Sosial. Jom FISIP, 2(1), 1–15.

Hasim, D. (2018). Studi Komparatif Tereduksinya Kampung Nelayan di Kota Tidore Kepulauan dan Kota Ternate Provinsi Maluku Utara (Studi kasus Kelurahan Tomalou dan Kelurahan Sangaji). Jurnal Ekonomi Pembangunan (JEPA), VI(1), 23–31.

Jin, D. Y., & Yoon, T. J. (2017). The Korean Wave: Retrospect and prospect: Introduction. International Journal of Communication, 11.

Junaedi, Fajar & Sukmono, G. F. (2019). Komunikasi Dalam Media Digital.

Kaur, H., & Gera, J. (2017). Effect of Social Media Connectivity on Success of Crowdfunding Campaigns. Procedia Computer Science, 122(0), 767–774. https://doi.org/10.1016/j.procs.2017.11.435

Mubarok, J., Semarang, U. D., & Diponegoro, U. (n.d.). Paradigma positivisme dan pospositivisme dalam kebaharuan penelitian arsitektur dan perkotaan. 13(1), 11–21.

Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.

Sumardiono, N. (2022). Aktivisme Digital dalam Konteks Penggalangan Donasi Fandom BTS (ARMY) Indonesia Melalui Twitter. Jurnal Komunikasi, 16(2), 113–128. https://doi.org/10.20885/komunikasi.vol16.iss2.art2

Sundaro, H. (2022). Positivisme Dan Post Positivisme: Refleksi Atas Perkembangan Ilmu Pengetahuan Dan Perencanaan Kota Dalam Tinjauan Filsafat Ilmu Dan Metodologi Penelitian. Modul, 22(1), 21–30. https://doi.org/10.14710/mdl.22.1.2022.21-30

Suryani, I., Bakiyah, H., & Isnaeni, M. (2018). Strategi Public Relations PT Honda Megatama Kapuk Dalam Customer Relations. Ejournal.Bsi.Ac.Id, 9(9), 1–9.

Vidiyawati, A. V. S., & Wibowo, A. A. (2023). Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement. COMMICAST, 4(1), 37–47. https://doi.org/10.12928/commicast.v4i1.6312

Yusra, Z., Zulkarnain, R., & Sofino, S. (2021). Pengelolaan Lkp Pada Masa Pendmik Covid-19. Journal Of Lifelong Learning, 4(1), 15–22. https://doi.org/10.33369/joll.4.1.15-22




DOI: https://doi.org/10.12928/sylection.v3i1.13918

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id