Representation of Javanese social values and culture in Sukun special baru advertisement - Beda Masa Satu Rasa

Satrio Dirgantoro Gunawan Putro, Arif Ardy Wibowo

Abstract


This research aims to analyze the representation of Javanese social values and culture in the Sukun Spesial Baru advertisement - Beda Masa Satu Rasa. The method that will be used is a qualitative approach with Ferdinand de Saussure's semiotic method. The results of this research reveal that Javanese social values and cultural in Sukun Spesial Baru advertisements - Beda Masa Satu Rasa are represented through obedient behavior to parents, mutual help behavior, Javanese marriage culture, and gathering culture. The representation of Javanese social values and culture in this advertisement is expected to raise awareness among the audience regarding the importance of preserving social values and Javanese cultural in social life, ensuring they are not simply influenced by globalization and modernization.


Full Text:

PDF

References


Ahmad, A. H., Idris, I., Wong, J. X., Malik, A. I. S., Masri, R., & Alias, S. S. (2020). Creating brand awareness through YouTube advertisement engagement. Test Engineering and Management, 83(April).

Akhda, N. T. (2017). Tolerance as the Essential Key for Javanese Society in Preserving the Traditional Cultures. DINIKA : Academic Journal of Islamic Studies, 2(2). https://doi.org/10.22515/dinika.v2i2.138

Al Fiatur Rohmaniah. (2021). Kajian Semiotika Roland Barthes. Al-Ittishol: Jurnal Komunikasi Dan Penyiaran Islam, 2(2), 124–134. https://doi.org/10.51339/ittishol.v2i2.308

Andrianto, N., Setyadi, M. A., Putri, Y. R., Putra, A., Rumthe, L. R. D., Zulaikha, Z., Gora, R., & Aslinda, C. (2018). Analisis Semiotika Ferdinand De Saussure Sebagai Representasi Nilai Kemanusiaan dalam Film the Call Analysis of Ferdinand. E-Proceeding of Management, 5(1).

Ascárate, R. J. (2003). Latino Images in Film: Stereotypes, Subversion, and Resistance. Film Quarterly, 57(2). https://doi.org/10.1525/fq.2004.57.2.57

Blout, E. L. (2017). Soft war: Myth, nationalism, and media in Iran. Communication Review, 20(3). https://doi.org/10.1080/10714421.2017.1346976

Bouzida, F. (2014). The Semiology Analysis in Media Studies Roland Barthes Approach. SOCIOINT14-International Conference on Social Sciences and Humanities, September, 1001–1007.

Chandra, W., & Wirapraja, A. (2020). The Effect of Application Usability, Service Quality, and E-Satisfaction on Purchase Intention of GoFood Customers. … Journal of Information Systems. http://repository.ikado.ac.id/id/eprint/128

Cho, T., Cho, T., Zhao, G., & Zhang, H. (2020). The impact of South Korea golf resort social network services advertising and onlineword of mouth on consumer brand value. Sustainability (Switzerland), 12(11). https://doi.org/10.3390/su12114339

Cocos, M., & Lepori, B. (2020). What we know about research policy mix. Science and Public Policy, 47(2), 235–245. https://doi.org/10.1093/scipol/scz061

Conde, J., Munoz-Arcentales, A., Romero, M., Rojo, J., Salvachúa, J., Huecas, G., & Alonso, Á. (2022). Applying digital twins for the management of information in turnaround event operations in commercial airports. Advanced Engineering Informatics, 54. https://doi.org/10.1016/j.aei.2022.101723

Entman, R. (2015). Mass Media, Representations in. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition. https://doi.org/10.1016/B978-0-08-097086-8.95043-8

Fachryto, T., & Achyar, A. (2018). Effect of online behavioral advertising implementation on attitude toward ad and purchase intention in Indonesian E-marketplace. … International Journal of Dynamic Economics …. http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/82

Fatmawati, F. (2018). Analisis Produksi Program Berita Indonesia Morning Show di News and Entertainment Television. Profetik: Jurnal Komunikasi, 11(2). https://doi.org/10.14421/pjk.v11i2.1423

Garlock, M. A. (2019). Performing Cancer Cultures: Activating Healthcare and Environmental Justice. In ProQuest Dissertations and Theses.

Gil de Zúñiga, H. (2012). Social Media Use for News and Individuals’ Social Capital, Civic Engagement and Political Participation. Journal of Computer-Mediated Communication, 17(3). https://doi.org/10.1111/j.1083-6101.2012.01574.x

Gómez-Baggethun, E., & Ruiz-Pérez, M. (2011). Economic valuation and the commodification of ecosystem services. Progress in Physical Geography, 35(5). https://doi.org/10.1177/0309133311421708

Hinz, A. S., Almeida, F., & Couto, A. (2022). Representation Between Waves of Change: A Visual Analysis of the Advertisement of Female Surfers. In Springer Series in Design and Innovation (Vol. 17, pp. 365–377). https://doi.org/10.1007/978-3-030-86596-2_26

Imswatama, A., & Setiadi, D. (2017). The Ethnomathematics of Calculating Auspicious Days in Javanese Society as Mathematics Learning. Southeast Asian Mathematics Education Journal, 7(2). https://doi.org/10.46517/seamej.v7i2.53

Kujur, F., & Singh, S. (2018). Emotions as predictor for consumer engagement in YouTube advertisement. Journal of Advances in Management Research, 15(2). https://doi.org/10.1108/JAMR-05-2017-0065

Kularbphettong, K., Ampant, U., & Kongrodj, N. (2019). An Automated Hydroponics System Based on Mobile Application. International Journal of Information and Education Technology, 9(8). https://doi.org/10.18178/ijiet.2019.9.8.1264

Kurniawati, N. (2021). Representation of Women Power in Beyoncé Knowless’ song “Run The World (Girls).” E-Structural, 4(01). https://doi.org/10.33633/es.v4i01.4747

Lawes, R. (2020). Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits. In Using Semiotics in Marketing.

Leonardo, R., & Junaidi, A. (2020). Kritik Sosial dalam Stand Up Comedy (Analisis Semiotika Show “Pragiwaksono World Tour”). Koneksi, 4(2). https://doi.org/10.24912/kn.v4i2.8077

Michael, I., Ramsoy, T., Stephens, M., & ... (2019). A study of unconscious emotional and cognitive responses to tourism images using a neuroscience method. … of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2017-0098

Nada rahmi, N. R. S. J., Ken amasita, K. A. S., & Suanti tunggala, S. T. (2022). Analysis of culture shock in intercultural communication studies. COMMICAST, 3(3), 211–220. https://doi.org/10.12928/commicast.v3i2.5958

Noordiana, N., Juwariyah, A., & Inda, F. (2017). The Impact of Tayub Exploitation on The Tradition and Life of Javanese Society. Harmonia: Journal of Arts Research and Education, 16(2). https://doi.org/10.15294/harmonia.v16i2.7514

Nurullita, D. (2021). Violation of justice in American police department as reflected in the film Changeling. Commicast, 2(1), 35. https://doi.org/10.12928/commicast.v2i1.2726

Oki, O. cahyo nugroho, & Ridwan, R. Y. P. (2022). Gemblak stereotype film “kucumbu tubuh indahku” by Garin Nugroho. COMMICAST, 3(3), 266–275. https://doi.org/10.12928/commicast.v3i2.5734

Pillay, R., & Scheepers, C. B. (2020). Response of department of transport to food security in South Africa: leading agility during COVID-19. Emerald Emerging Markets Case Studies, 10(3). https://doi.org/10.1108/EEMCS-06-2020-0224

Pressler, E. (2019). Hispanic Stereotypes in Contemporary Film. University Honors Program Theses.

Priest, S. (2016). Communicating Climate Change: The Path Forward. Communicating Climate Change, chapter 3.

Rorong, M. J., & Suci, D. (2019). Representasi Makna Feminisme Pada Sampul Majalah Vogue Versi Arabia Edisi Juni 2018 (Analisis Semiotika dengan Perspektif Roland Barthes). Jurnal SEMIOTIKA, 13(2), 207–231.

Salam, A. (2021). Hegemonic Formation in Post-Javanese Indonesian Society. Jurnal Humaniora, 33(3). https://doi.org/10.22146/jh.69793

Sheela, P., & Sneha, K. (2017). Impact of Social Media in Developing Brand Loyalty among Students. International Journal of Engineering and …. https://www.indianjournals.com/ijor.aspx?target=ijor:ijemr&volume=7&issue=1&article=007

Shodiq, S. F., & Syamsudin. (2019). Teacher identity reconstruction: Socio-anthropological study of javanese society. Cakrawala Pendidikan, 38(3). https://doi.org/10.21831/cp.v38i3.26098

Subawa, N. S., Widhiasthini, N. W., & ... (2020). The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications. In … research journal of …. core.ac.uk. https://core.ac.uk/download/pdf/322567949.pdf

Sultan, P., Wong, H. Y., & Sigala, M. (2018). Segmenting the Australian organic food consumer market. Asia Pacific Journal of Marketing and Logistics, 30(1). https://doi.org/10.1108/APJML-10-2016-0211

Umam, M. S., Risnawati, R., Suhara, R. B., & Novita, L. (2020). Persepsi penonton perempuan tentang karakter romantis film dilan 1990. JIKE : Jurnal Ilmu Komunikasi Efek, 4(01). https://doi.org/10.32534/jike.v4i01.2433

Vidiyawati, A. V. S., & Wibowo, A. A. (2023). Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement. COMMICAST, 4(1), 37–47. https://doi.org/10.12928/commicast.v4i1.6312

Wahyuni, I., & Anshori, A. (2021). Student response of Medan State University to independent campus discussion. Commicast, 2(2), 110. https://doi.org/10.12928/commicast.v2i2.3352

Wattimena, R., & Eunike, M. (2020). Building Social Message in the “Cerdas Melanggar” Short Film by Story Telling on the Cameo Project Youtube Channel. Mediator: Jurnal Komunikasi, 13(1).

Zhang, X., & Sheng, J. (2017). A Peircean semiotic interpretation of a social sign. Annals of Tourism Research, 64(135), 163–173. https://doi.org/10.1016/j.annals.2017.04.002




DOI: https://doi.org/10.12928/sylection.v3i1.13965

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id