Audience reception of infidelity in the Film Noktah Merah Perkawinan
Abstract
Film is a medium that can be used to convey messages to the audience. The development of film media comes by presenting shows related to social events, problems in everyday life, including the issue of infidelity. Noktah Merah Perkawinan is one of the films that shows various household tempests. This study aims to find out how the audience's reception of infidelity in the film Noktah Merah Perkawinan by Rapi Films. Stuart Hall's reception divided the message into three groups of audiences: dominant-hegemonic position, negotiated position, and oppositional position. The method used in this study was qualitative using Stuart Hall's reception analysis technique. The data collection method is carried out by observation, interviews, and literature studies. The subjects in the study were 5 people who watched the movie Noktah Merah Perkawinan.
The results show that from the film there are three groups of positions in the reception of Stuart Hall. The first one is the dominant-hegemonic position where there was one informant who agrees with the content of the message in the film. There were three informants who were in the negotiated position, namely receiving messages and then being negotiated because they had different views. The third group is the oppositional position, which one informant disagree with the content of the message conveyed by the creator of the message. Based on these results, it can be concluded that the majority of the audience is in a negotiated position with the message in the film Noktah Merah Perkawinan.
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DOI: https://doi.org/10.12928/sylection.v3i1.13978
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