The influence of convenience, security, and risk perception on the usage of the Shopee application

Teddy Pramudia, Gibbran Pratisara

Abstract


The increased utilization of e-commerce applications such as Shopee has become a significant trend in electronic commerce. However, the factors influencing user behavior in adopting and using the Shopee application are not yet fully understood. Some users face concerns related to data misuse by irresponsible parties. This research aims to analyze the influence of ease of use, security, and risk perception on the utilization of the Shopee application. Risk perception and security are pivotal factors in users' decisions to engage in online transactions, while ease of use also plays an essential role in encouraging the use of e-commerce applications. This study employs a quantitative approach by gathering data through an online survey of active Shopee application users. The research sample will be randomly selected from various age groups and demographic backgrounds, with a total of 100 respondents to obtain representative results. The questionnaire instrument includes questions related to ease of use, security, risk perception, and Shopee application usage. Multiple Linear Regression analysis is utilized to analyze the data. The research findings show that ease of use and security have a significant and positive influence on Shopee usage, while risk perception has a significant and negative impact on the utilization of the Shopee application

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References


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DOI: https://doi.org/10.12928/sylection.v3i1.14002

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