The influence of exposure to the Tiktok @explorejogjakarta account on interest in visiting tourism in Yogyakarta

Tia Syafira, Fitrinanda An Nur

Abstract


TikTok is an application that is growing rapidly at the moment, and of course its users have different characters. TikTok is more than just a platform for watching or uploading videos; it is also a tool for business. The TikTok application allows its users to obtain information through video content. The @explorejogjakarta account is a TikTok account that can provide information about local tourist attractions that are rarely known to the public. TikTok travel content can be a reference for people looking for tourist destinations in Yogyakarta. The research Uses and Gratification theory. The aim of this research is to find out whether exposure to sosial media on theΒ  @explorejogjakarta account can increase interestin visiting Yogyakarta. This research uses quantitave methods by collecting data using a questionnaire distributed online, which was created using google form. This research uses a non-probability sampling technique with a purposive sampling method. The sample used was 100 respondents, selected based on certain criteria, namely active followers of the TikTok account @explorejogjakarta with a population of 236.7. In determining the sample, the researcher calculated it using a simple Slovin formula. This research method is called the explanation type. The results of this research show that there is an influence of exposure to the @explorejogjakarta account on increasing interest in visiting Yogyakarta. With a significance level of less than Ξ± = 0.05, the regression coefficient value is Y = 23,001 + 0.444X. This means that there is an influence on exposure to the Tik Tok account @explorejogjakarta in interest in visiting tourism in Yogyakarta by 26.7% and is categorized as low, while 73.7% There are other influences contained in other factors that cannot be explained in this research. Ho refused and Ha accepted. With the low category, respondents can still understand and pay attention to video content that has been uploaded via the @explorejogjakarta account, thereby making respondents interested in visiting tourism in Yogyakarta.

Full Text:

PDF

References


(7)π—˜π—«π—£π—Ÿπ—’π—₯π—˜ π—π—’π—šπ—π—” (@explorejogjakarta) | TikTok. (n.d.). Retrieved October 1, 2023, from https://www.tiktok.com/@explorejogjakarta?lang=id-ID

Albarq, A. N. (2013). Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study. International Business Research, 7(1). https://doi.org/10.5539/ibr.v7n1p14

Aldila Safitri, A., Rahmadhany, A., & Irwansyah, I. (2021). Penerapan Teori Penetrasi Sosial pada Media Sosial: Pengaruh Pengungkapan Jati Diri melalui TikTok terhadap Penilaian Sosial. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 1–9. https://doi.org/10.47233/jteksis.v3i1.180

Anggraeni, D., & Deborah, T. (2022). Pengaruh Terpaan Media Terhadap Minat Berkunjung pada Sial Interfood Expo Jakarta 2022. Jurnal Publish (Basic and Applied Research Publication on Communications), 1(2), 92–110. https://doi.org/10.35814/publish.v1i2.4204

Ardianto, Elvinaro, Komala, L., & Karlinah, S. (2009). Komunikasi Massa : Suatu Pengantar. Simbiosa Rekatama Media.

Ardianto, Elvinaro, Komala, L., & Karlinah, S. (2014). Komunikasi Massa : Suatu Pengantar. Simbiosa Rekatama Media.

Asosiasi Penyelenggara Jasa Internet Indonesia. (n.d.). Retrieved September 27, 2023, from https://apjii.or.id/berita/d/survei-apjii-pengguna-internet-di-indonesia-tembus-215-juta-orang

Bohang, F. K. (2018). Tik Tok Punya 10 Juta Pengguna Aktif di Indonesia. Kompas.Com, Retrieved October 26, 2023. https://tekno.kompas.com/read/2018/07/05/09531027/tik-tok-punya-10-juta-pengguna-aktif-di-indonesia

Dewa, C. B., & Safitri, L. A. (2021). Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie). Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 12(1), 65–71. https://doi.org/10.31294/khi.v12i1.10132

Ferdinand, A. (2014). Metode Penelitian Manajemen : Pedoman Penelitian Untuk Penulisan Skripsi Tesis Dan Disertasi Ilmu Manajemen. Universitas Diponegoro Press.

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 edisi ke-9. Universitas Diponegoro.

Herlina, N., & Lubis, E. E. (2017). Efektivitas Komunikasi Akun Instagram @Sumbar_Rancak Sebagai Media Informasi Online Pariwisata Sumatera Barat. Jom Fisip1, 4(2), 1–12.

Irawan, K. (2010). Potensi Objek Wisata Air Terjun Serdang Sebagai Daya Tarik Wisata Di Kabupaten Labuhan Batu Utara. Kertas Karya. Program Pendidikan Non Gelar Pariwisata. Universitas Sumatera Utara.

Jumlah Unduhan TikTok Kalahkan Facebook dan Instagram : Okezone techno. (n.d.). Retrieved September 27, 2023, from https://techno.okezone.com/read/2020/01/16/207/2153835/jumlah-unduhan-tiktok-kalahkan-facebook-dan-instagram

Kriyantono, R. (2006). Teknik praktis riset komunikasi kuantitatif dan kualitatif. Kencana Prenada Media Grop.

Nugroho, B. A. (2005). Strategi Jitu Memilih Metode Statistik Penelitian dengan SPSS. Andi.

Nurdin, I., & Hartati, S. (2019). Metodologi penelitian sosial. Media Sahabat Cendekia.

Rakhmat, J. (2009). Metode Penelitian Komunikasi. PT. Remaja Rosdakarya.

Ramadanti, A. S. B., Santosa, D. N., & Cahyaningsih, Y. (2023). Pengaruh tingkat efektivitas konten tiktok @dolan.aja pada minat pengunjung remaja di destinasi wisata yogyakarta (studi akun tiktok @dolan.aja). Jurnal Mozaik Komunikasi, 4(1).

Rohman, N. N. (2020). Media Sosial Sebagai Media Alternatif Manfaat dan Pemuas Kebutuhan Informasi Masa Pandemik Global Covid 19 (Kajian Analisis Teori Uses And Gratification). Jurnal Komunikasi DanPenyiaran Islam, 4(1), 1–16.

Slameto. (2015). Belajar dan faktor-faktor yang mempengaruhinya. PT. Rineka Cipta.

Sudiro, A. (2021). Perilaku Organisasi. Bumi Aksara.

Sugiyono. (2006). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Sugiyono. (2015). Metode Penelitian Kuantitatif Kualitatif dan R & D. Alfabeta.

Widayati, W., & Augustinah, F. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong Di Kabupaten Sampang. DIALEKTIKA : Jurnal Ekonomi Dan Ilmu Sosial, 4(2), 1–20. https://doi.org/10.36636/dialektika.v4i2.345

Wiklestari, I., & Kusumaningtyas, S. D. (2023). Pengaruh terpaan media sosial instagram pada akun @explorebogor terhadap minat berkunjung ke tempat destinasi wisata bogor. BroadComm, 5(1), 65–73. https://doi.org/10.53856/bcomm.v5i1.251

Winarso, B. (2021). Apa Itu TikTok dan Apa Saja Fitur-fiturnya? DailySocial.Id, Retrieved November 26, 2023. https://dailysocial.id/post/apa-itu-tik-tok

Yuhefizar, H. (2008). 10 Jam Menguasai Internet: Teknologi Dan Aplikasinya. Elex Media Komputindo.

Zarrella, D. (2010). The Social Media Marketing. O’Reilly Media.




DOI: https://doi.org/10.12928/sylection.v3i1.14060

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058Β 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id