Event management of Jogja Sunday Ride community in prostate cancer campaign through the distinguished Gentleman's Ride movement in Yogyakarta 2023

Abstract

Jogja Sunday Ride (JSR) community is a social movement that was formed in 2016 through social media. The Jogja Sunday Ride (JSR) community organizes an event called The Distinguished Gentleman's Ride (DGR) once a year, which is a global campaign movement for prostate cancer awareness. In 2023, the JSR Community has successfully organized DGR activities with an increasing number of participants compared to previous years. The increase in the number of participants is one indicator of success in the implementation of the event. The purpose of this research is to find out how the event management of the Jogja Sunday Ride community in the prostate cancer campaign through The Distinguished Gentleman's Ride social movement in Yogyakarta in 2023. This research uses event management theory in its analysis to produce activities that are in line with expectations. This research uses descriptive qualitative research methods using interviews and documentation and analyzes qualitative data, namely data reduction, data presentation and conclusion drawing. The results of this study prove that event management carried out by the Jogja Sunday Ride community shows success factors supported by the process through five stages, namely Research, Design, Planning, Coordination, and Evaluation.

Keywords

Event management

Community

Campaign

Prostate Cancer