The influence of communication style on the motivation of Yogyakarta Muhammadiyah Radio Broadcast listeners among public

M Nurrohim, Fitrinanda An Nur

Abstract


The world of communication and information is increasing nowadays, very quickly reaching various aspects of life in which all humans can feel their role, one of which is radio broadcasting. Radiomu Yogyakarta is a subsidiary of Muhammadiyah which started broadcasting in 2016. RadioMu, namely Muhammadiyah Streaming Radio, runs with a variety of programs presented to listeners. After developing into Radio, RadioMu with different listener segmentation, the broadcast content was aligned with the target listeners according to Radio's vision. The aim of this research is to find out how communication style influences the motivation of listeners of Yogyakarta Muhammadiyah radio broadcasts among the public. This research uses communication style theory. This research uses a qualitative approach. The data collection technique used by researchers is using in-depth interview techniques. The analytical technique used in this research is data reduction to sort the main data, then presenting the data by describing it to make it easier for researchers to understand the data that has been obtained, then drawing conclusions on the data that has been obtained. The research results show that the perspective on the communication style used by RadioMu is an open communication style, an argumentative communication style, then a friendly and precise communication style. The role of this communication style is to increase the number of listeners.

Full Text:

PDF

References


Agung Ayu Mirah Krisnawati, A. (2022). 4 Jenis Gaya Komunikasi. Binus University Faculty of Digital Communication and Hotel & Tourism.

Aksa, Y. A. D. (2018). Media konvensional & sosialisasi pemerintah desa. Jurnal Makna, 3(2), 1–18.

Annisa, F. N. (2021). Konvergensi media pada perkembangan radio komersial di Yogyakarta (studi kasus pada radio Geronimo FM dan radio Swaragama FM). Commicast, 2(2), 90. https://doi.org/10.12928/commicast.v2i2.3350

Aziz, A. (2004). Ilmu Dakwah. Prenada Media.

Cresswell W, J. (2013). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed. PT Pustaka pelajar.

Cull, N. J. (2022). From soft power to reputational security: rethinking public diplomacy and cultural diplomacy for a dangerous age. Place Branding and Public Diplomacy, 18(1). https://doi.org/10.1057/s41254-021-00236-0

Fadillah, D., Farihanto, M. N., & Setiawan, R. A. D. (2022). “Senggol Bestie” as Media Promotion Among Muhammadiyah Universities. Komunikator, 14(2), 148–158.

Hidayah, L. (2012). Persepsi Masyarakat Palebon Terhadap Program Siaran Dakwah Islamiyah di Radio Idola 92.6 Semarang. Walisongo Semarang.

Istiqamah, M. (2017). Strategi Komunikasi Dakwah Radio Streaming (Studi Kasus : Radio Muhammadiyah). Universitas Muhammadiyah Yogyakarta.

Khotimah, R. N., & Vebryanda, R. (2020). Strategi Dakwah Program “TERTIPU” di Radio KotaPerak FM dalam Menarik Minat Pendengar Selama Bulan Ramadhan 2019. Procedings The 1st UMY Grace 2020, 1049–1056.

Kriyantono, R. (2010). Teknik Praktis Riset Komunikasi Cetakan ke-5. Kencana Prenada Media Group.

Mc Quali, D. (2011). Teori Komunikasi Massa. Salemba Humanika.

Muhajir, A. (2012). Announcing Skill. Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA, 12, 02.

Nurudin. (2011). Pengantar Komunikasi Massa. Raja Grafindo Persada.

Pribadi, A., & Nasution, N. (2021). Digital transformation to the sustainability of public relations profession in the era of disruption. Commicast, 2(1), 52. https://doi.org/10.12928/commicast.v2i1.3149

Putri, R. D. (2020). Strategi komunikasi rumah kreatif sleman dalam upaya pengembangan UMKM di era ekonomi digital. COMMICAST, 1(1), 14. https://doi.org/10.12928/commicast.v1i1.2412

Rahmat, J. (2014). Metode Penelitian Komunikasi. Remaja Rosdakarya.

Ridwanullah, A. I., & Herdiana, D. (2018). Optimalisasi Pemberdayaan Masyarakat Berbasis Masjid. Ilmu Dakwah: Academic Journal …. http://journal.uinsgd.ac.id/index.php/idajhs/article/view/2396

Rinawiyanti, E. D., & Kusumo, A. H. (2023). Clustering of business strategies among Indonesian manufacturing firms. International Journal of Communication and Society; Vol 5, No 1: June 2023. https://doi.org/10.31763/ijcs.v5i1.746

S, S. (2020). Pola Komunikasi Keluarga Dalam Perspektif Islam. Al-Din: Jurnal Dakwah Dan Sosial Keagamaan, 5(1), 17–30. https://doi.org/10.35673/ajdsk.v5i1.567

Sudiwijaya, E., & Arifianto, B. D. (2021). Membangun diferensiasi SMU Muhammadiyah Piyungan melalui ekstrakulikuler radio sekolah.

Syamsi, R. A. (2010). Peran Radio Pamulang FM dalam Pengembangan Dakwah Islam di Pamulang. UIN Syarif Hayatullah.

Syamsul, A. dan M. R. (2010). Broadcast, Journalism : Panduan Menjadi Penyiar Reporter & Script Writer. Nuansa.

Talalu, T. R. (2020). Produksi Program Siaran Dakwah Radio. Farabi (e-Journal). https://journal.iaingorontalo.ac.id/index.php/fa/article/view/1858

Utoyo, B. S. Y. P. (2021). Perilaku Mendengarkan Audio Masyarakat Ponorogo di New Era Media. Journal of Islamic Communication, 2(2).

Yulia, W. (2010). Andai Aku Jadi Penyair. Andi Offset.




DOI: https://doi.org/10.12928/sylection.v3i1.14188

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id