Persuasive communication in the waste Bank program Bakti Artha in Karangjambe village

Abstract

Waste management in Indonesia is divided into two, the first is the management of household waste and similar household waste and the second is specific waste management. Communication is a process of delivering messages from individuals to other individuals so as to generate information. In the field of environmental issues, persuasive communication acts as a tool to improve the environment. Persuasive communication plays a role in influencing human attitudes or behavior to solve environmental problems. According to Unilever, a waste bank is a collective dry waste management system that encourages the community to actively participate in it. This system will collect, sort and distribute waste with economic value to the market so that the community gets economic benefits from saving waste.

The qualitative method used in this research employs a subjective strategy. Subjective exploration urges a clear methodology, specifically sharing a reflection of conditions and checking data in the field review.

The results of this study show that the Yogyakarta City Environmental Service in applying the steps of communication techniques in the Waste Bank Program in Karangjambe Village, such as the association technique, integration technique, reward technique, arrangement technique, red-herring technique which plays a role in motivating Karangjambe villagers to participate in this waste bank program, thus ensuring the continuity and success of the program.