The existence of local Television (Case: the existence of Jogja TV in broadcasting competition)

Muhammad Khalifatul Hakim, Eka Anisa Sari

Abstract


The government's policy on broadcasting as stipulated in Law No.32 of 2002 on broadcasting has revolutionized broadcasting in Indonesia. This law, which is the legal basis for the existence of local, private, public and community broadcasting institutions, directly allows the creation of local television in Indonesia. This has led to the creation and development of local television in Indonesia. This research was conducted with the aim of knowing how the existence of local TV, with a case study on Jogja TV as a local TV that prioritizes local content with a target audience of all levels of society, which is expected to be able to meet people's needs for information and entertainment. The case study method is used to get an in-depth picture of Jogja TV as a local TV trying to maintain its existence. The results showed that Jogja TV as a commercial local TV, felt the competition in the television broadcasting industry. To maintain its existence, Jogja TV carries out various strategies, including; strengthening positioning, programming, improving the quality of  its techniques and human  resources, creating new programs that are increasingly attractive to audiences, and forming audience communities. The academic implications of this research strengthen the theory of media political economy regarding the control and defense of social media life, which is carried out by Jogja TV. While the practical implications suggest that Jogja TV continues to strengthen its strategy, by always paying attention to its functions and responsibilities to the public. Increasing off-air activities can be an alternative for Jogja TV to increase revenue sources. In general, there is also advocacy to oversee the enforcement of the Network Station System policy, so that local television in Indonesia can be more developed.


Full Text:

PDF

References


Creswell, J. . ., & Clark, V. P. . (2018). Designing and Conducting Mix Method Research. In Methodological Research (Vol. 1st).

Jehn, M., Kim, Y., Bradley, B., & Lant, T. (2011). Community knowledge, risk perception, and preparedness for the 2009 influenza A/H1N1 pandemic. Journal of Public Health Management and Practice, 17(5). https://doi.org/10.1097/PHH.0b013e3182113921

Marwantika, A. I., & Nurwahyuni, N. (2021). Independensi Beritatrends.Com dalam Pemberitaan Politik Lokal Jawa Timur. Journal of Communication Studies, 1(01). https://doi.org/10.37680/jcs.v1i01.691

Maryani, E., Mulyana, D., Karlina, S., Rosfiantika, E., & Rahmawan, D. (2019). Social Network and Local Interest as the Strength of Local Television. International Journal of Psychosocial Rehabilitation, 23(02).

Morley, D. (2003). Television, audiences and cultural studies. Routledge.

Newman, M. Z. (2022). The Media Studies Toolkit. In The Media Studies Toolkit. https://doi.org/10.4324/9781003007708

Novalia Agung Wardjito Ardoyo. (2018). Pengaruh Program 86 Net Tv Terhadap. Jurnal Pustaka Komunikasi, 1(1).

Pacheco, J. A. (2021). The “new normal” in education. Prospects, 51(1–3). https://doi.org/10.1007/s11125-020-09521-x

Payuyasa, I. N. (2017). Analisis Wacana Kritis Model Van Dijk Dalam Program Acara Mata Najwa di Metro TV. 5(November), 14–24.

Putri, D. H., Rianto, P., & Felani, H. (2018). Local television and the construction of local identities: case studies on two local televisions in Pekanbaru, Indonesia. Asian Journal of Media and Communication, 2(1). https://doi.org/10.20885/asjmc.vol2.iss1.art3

Rachmat, I., Astagini, N., Priani, F., Ramdani, M. I., Revaldo, D. E., Victory, L. E., & Christopher, J. (2022). Glokalisasi Pada Industri Pertelevisian (Studi Eksploratori Televisi CNN Indonesia). Komunikologi : Jurnal Ilmiah Ilmu Komunikasi, 19(1).

Raharjo, R. S. (2005). Latar Belakang Media Relations Di Media Massa (Analisis Deskriptif Kualitatif Terhadap Kegiatan Media Relations Tvri Yogyakarta Dan Jogja Tv). 09, 27–36.

Rastogi, A., Dutta, A., & Yalavarthy, P. K. (2023). VTDCE-Net: A time invariant deep neural network for direct estimation of pharmacokinetic parameters from undersampled DCE MRI data. Medical Physics, 50(3). https://doi.org/10.1002/mp.16081

Sachsman, D. B., & Valenti, J. A. M. (2020). Routledge handbook of environmental journalism. In Routledge Handbook of Environmental Journalism. https://doi.org/10.4324/9781351068406

Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. ALFABETA.

Sugiyono. (2018). Metode Penelitian Kombinasi (mixed Methods). In Alfabet.

Surya, Y. W. I. (2006). The construction of cultural identity in local television stations’ programs in Indonesia. Media: Policies, Cultures and Futures in the Asia Pacific Region, November, November.

Tait, M., Bogucki, C., Baum, L., Franklin Fowler, E., Niederdeppe, J., & Gollust, S. (2021). Paid family leave on local television news in the United States: Setting the agenda for policy reform. SSM - Population Health, 14. https://doi.org/10.1016/j.ssmph.2021.100821




DOI: https://doi.org/10.12928/sylection.v3i1.14361

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id