Public relations strategy of the ministry of defense of the republic of Indonesia in service and development of information and communication to the community

Ananda Ramadhan, Ardiyanto Wardhana

Abstract


As is known, Public Relations (PR) or Public Relations (PR) has an important role in an organization or company. In the current era of globalization, where everyone can easily access and obtain information. This is where one of the important roles of PR or Public Relations is as a liaison between an organization or company and the wider community. PR or Public Relations will straighten out wrong information received by the public, as well as provide correct information related to the activities or products of the organization or agency. PR or Public Relations can be said to be the practice of managing communication between an organization or company and its community, The role of Public Relations of the Ministry of Defense Communications in its realization can be exposed in public relations activities. Public relations really needs communication to realize its activities. A reciprocal relationship between an organization and its public is a principle that must be implemented, The role of Public Relations of the Ministry of Defense plays a very active role in implementing the vision and mission where distribution occurs various information related to the latest issues to the community and developments, direct distribution to the community and using various media so that this information can be conveyed to the community as a whole. In connection with the function of public relations in achieving community goals through direct or face-to-face meetings, socialization and the use of applications to the community through various media.Communication has an important role in human life, from Human daily activities are carried out by communication. Anywhere, at any time, and in any kind of consciousness or situation, humans are always stuck with communication. By communicating humans can fulfil needs and achieve their life goals, by communicating is a very basic human need.

Full Text:

PDF

References


Allen H. Center, S. M. C. (2005). Definisi Public Relations. In Effective Public Relations.

Bakir, V., Herring, E., Miller, D., & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45(3). https://doi.org/10.1177/0896920518764586

Bin, W. (2021). Communication and community in the new media age. In Communication and Community in the New Media Age. https://doi.org/10.4324/9781003175179

Communication, C. (2012). Handbook of Risk. In Communication. https://doi.org/10.1007/978-94-007-1433-5

Creswell, J. W. (2015). Penelitian Kualitatif & Desain Riset. Mycological Research, 94(4).

Davison, W. P. (1983). The Third-Person Effect in Communication. Public Opinion Quarterly. https://doi.org/10.1086/268763

Del Giacco, L., Anguera, M. T., & Salcuni, S. (2020). The Action of Verbal and Non-verbal Communication in the Therapeutic Alliance Construction: A Mixed Methods Approach to Assess the Initial Interactions With Depressed Patients. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00234

Dempster, G., Sutherland, G., & Keogh, L. (2022). Scientific research in news media: a case study of misrepresentation, sensationalism and harmful recommendations. Journal of Science Communication, 21(1). https://doi.org/10.22323/2.21010206

Dwi Setiawan, R. A., & Chang, J. (2022). Application of Communication on the Corporate Social Responsibility model in a Company. Symposium of Literature, Culture, and Communication (SYLECTION) 2022, 1(1), 44. https://doi.org/10.12928/sylection.v1i1.11278

Effendy, O. (2017). Ilmu Komunikasi Teori dan Praktek (28th ed.). Remaja Rosdakarya.

Effendy, Onong Uchjana. (1986). Dimensi-dimensi Komunikasi. In Dimensi-dimensi Komunikasi.

Effendy, Onong Uchjana. (2003). Ilmu, Teori dan Filsafat Komunikasi. In Citra Aditya.

Effendy, Onong Ucjhana. (2007). Ilmu Komunikasi Teori dan Praktek. In Ilmu Komunikasi Teori dan Praktek. Remaja Rosdakarya.

Fajri, C. (2021). The analysis of implementation in public relations to establishment the effort of the brand image coworking ( a study at coworking space ETOS of Yogyakarta ). September, 117–123. https://doi.org/10.12928/commicast.v

Kriyantono, R. (2006). Teknik Praktis Riset komunikasi - Rachmat Kriyantono, S.Sos., M.Si - Google Books. Kencana Prenada Media Group.

Kriyantono, R. (2009). Teknik Praktis Riset Komunikasi (disertai Contoh Praktis Riset Media Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran). Kencana Prenada Media Group.

Kujur, F., & Singh, S. (2020). Visual communication and Consumer-Brand relationship on Social Networking Sites - Uses & Gratifications Theory Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 15(1). https://doi.org/10.4067/S0718-18762020000100104

Kurma, M. (2022). Public Relations And Leadership In Islamic Education Institutions. … Pendidikan Agama Islam (Journal of Islamic Education …. http://tdjpai.iaiq.ac.id/index.php/pai/article/view/36

Liliweri. (2016). Elemen Komunikasi. Elemen Komunikasi, 4.

Makita, M., Mas-Bleda, A., Stuart, E., & Thelwall, M. (2021). Ageing, old age and older adults: A social media analysis of dominant topics and discourses. Ageing and Society, 41(2). https://doi.org/10.1017/S0144686X19001016

Mukarom Zaenal, M. S. (2017). Teori-Teori Komunikasi Berdasarkan Konteks (Anwar Holid (ed.)).

Mulyana, D. (2007). Ilmu Komunikasi: Suatu Pengantar. In Edisi Revisi.

Oshin-Martin, M. (2017). Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open Social Innovation and Partnership across Sub-Saharan Africa. In Corporate Social Responsibility, Sustainability, and Ethical Public Relations. https://doi.org/10.1108/978-1-78714-585-620181007

Pawito. (2013). Media Komunitas dan Media Literacy. Jurnal ILMU KOMUNIKASI. https://doi.org/10.24002/jik.v4i2.225

Prof. Dr. Sugiyono. (2016). Metode Penlitian Kuantitatif, Kualitatif, dan R&D. In Metode Penelitian Kuantitatif, kualitatif , dan R&D.

Ruslan, R. (2018). Metode Penelitian Public Relations dan Komunikasi. In Metode Penelitian Public Relations dan Komunikasi.

Santos-Roldán, L., Canalejo, A. M. C., Berbel-Pineda, J. M., & Palacios-Florencio, B. (2020). Sustainable tourism as a source of healthy tourism. International Journal of Environmental Research and Public Health, 17(15). https://doi.org/10.3390/ijerph17155353

Saputra, F., & Mahaputra, M. R. (2022). Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study). Journal of Law, Politic and Humanities. https://www.dinastires.org/index.php/JLPH/article/view/76

Sari, E. A., Setiawan, R. A. D., & Jandevi, U. (2023). Social Media in Electoral Communication: A Case Study of Strategic Initiatives by Bantul Election Commission for the 2024 Elections. CHANNEL: Jurnal Komunikasi, 11(2), 137–143. https://doi.org/10.12928/channel.v11i2.377

Sarifudin, Evendi, H. H., Jumasa, M. A., Surjono, H. D., Hasana, S. N., Maharany, E. R., Setiawan, A., Wigati, S., Sulistyaningsih, D., Putri, N. W., Dwijayanti, R., Wisudawati, W., Sulistyowati, E., Rusli, M., Hermawan, D., Supuwiningsih, N., Simarmata, J., Mujiarto, Agung, A. A. G., … Samatowa, U. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. In JPM : Jurnal Pendidikan Matematika.

Sugiyono. (2014). Teknik Pengumpulan Data. In Metode Penelitian Kuantitatif, Kualitatif dan R&D. https://doi.org/10.3354/dao02420

Sugiyono 2013. (2019). metode penelitian kuantitatif, kualitatif dan tindakan.

Theaker, A. (2020). The public relations handbook. In The Public Relations Handbook. https://doi.org/10.4324/9780429298578

Thibodeau, C. T., Hertig, C. A., & Barnett, G. A. (2010). Public relations. In The Professional Protection Officer. https://doi.org/10.1016/B978-1-85617-746-7.00042-0

Vieira, E. T. (2018). Public relations planning: A strategic approach. In Public Relations Planning: A Strategic Approach. https://doi.org/10.4324/9781315101880

Wono, H. Y., Kartikasari, R. A., Karsten, H. E., Purnomo, F., & Alvhirino, F. (2023). Integrated marketing communication preferences coffee shop in surabaya. Scriptura, 12(2). https://doi.org/10.9744/scriptura.12.2.113-122

Yuan, F., Yang, J., & Zheng, Q. (2019). Research on Network Public opinion Analysis Platform Architecture Based on Big Data. IOP Conference Series: Earth and Environmental Science, 252(3). https://doi.org/10.1088/1755-1315/252/3/032014




DOI: https://doi.org/10.12928/sylection.v3i1.14365

Refbacks

  • There are currently no refbacks.


Contact person:
Mr. Thoyib +62 856 3015 058 
Mr. Resnery +62 852 7899 0181
Mrs. Tristanti +62 811 1773 473

Email:
muhammad.amali@comm.uad.ac.id