Creative Process of Graphic Design for Muhammadiyah Digital Flyer Greeting Card Production by the Muhammadiyah Central Board Media and Communication Team

Abstract

Along with the development of technology and the use of social media, digital greeting card flyers as information media need to be made visually attractive and by the identity of Muhammadiyah as the most prominent Islamic organization in Indonesia. Muhammadiyah uses graphic design as a tool for visual aesthetics in communicating Islamic teachings and values in a modern and easy-to-understand way. This study aims to analyze the creative process of graphic design to produce digital greeting card flyers. This study uses a qualitative method with a case study approach, the data for this study were obtained by conducting in-depth interviews with key informants of the Muhammadiyah Central Leadership Media and Communication Team and conducting observations and documentation. The results of this study indicate that graphic design in the Muhammadiyah Central Leadership Media and Communication follows viral trends to increase interaction on social media while adhering to Islamic values and the Muhammadiyah brand guidelines. The main challenge is maintaining relevance to trends, which is overcome through research and team collaboration. Technology facilitates production, and design effectiveness is measured from user interaction data. This study is expected to provide new insights into how the creative process in graphic design affects the effectiveness of digital communication, especially in the context of religious organizations that use social media as their primary channel.