Representation of Social Criticism in the ‘Not Me’ Series (Roland Barthes Semiotic Analysis)
Abstract
This study analyzes social criticism in the Thai television series Not Me, directed by Nuchie Anucha. The series addresses social issues such as injustice, corruption, and discrimination. Using Roland Barthes' semiotic theory, the research focuses on 9 selected scenes, analyzed through descriptive-analytical methods. Denotative, connotative and myth meanings are explored to reveal how the series critiques power structures, corporate monopolies, and the marginalization of minority groups in Thailand. The study concludes that Not Me effectively conveys a representation of social criticism, making it relevant not only to Thailand but also to wider audiences in Southeast Asia.
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DOI: https://doi.org/10.12928/sylection.v4i1.18712
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