Promoting religious tolerance through digital platforms: A content analysis of the Jeda Nulis YouTube Channel

Abstract

The rapid progress of information and communication technology has changed how religious messages are disseminated significantly. This study aims to investigate how the YouTube channel Jeda Nulis blends da'wah messages while promoting tolerance in a religious community. The core focus of this research is to explore how Jeda Nulis uses platforms effectively to encourage tolerance and collaboration, among belief systems through its religious teachings. This research will use a method of content analysis focusing on promoting tolerance and cooperation, between religions as its main theme of interest. Jeda Nulis has been working alongside figures from faiths such as Buddhism, Christianity and Hinduism under the guidance of Habib Husein Ja' far Al Hadar to promote the values of tolerance and mutual understanding. Through a combination of emotional strategies in line, with Jalaludin Rakhmats message appeal theory the channel effectively spreads messages advocating peace and unity. Using reasoning rooted in beliefs is common, in making rational arguments; while emotional appeals often tap into the audiences empathy and spiritual values to make a case compelling and relatable. One study suggests that digital platforms like YouTube have the potential to play a role in promoting tolerance and encouraging conversations about religion, in diverse communities.