Crisis Communication of PT. Indonesia Weda Bay Industrial Park in Facing Loader Tire Explosion Incident

Ferdiansyah Fabanyo, Iva Fikrani Deslia

Abstract


Crisis communication is the process of delivering information strategically during or after a crisis, with the aim of managing the impact of the crisis on reputation, relationships, and public perception of handling safety, and occupational health or K3 on related parties of PT. Indonesia Weda Bay Industrial Park in the face of the Tire Loader Explosion incident. The research method used is qualitative with a case study approach. This research uses the foundation of Crisis Communication theory from W. Timothy Coombs, Data collection techniques are carried out through interviews, observations, and documentation. The research aims to find out PT. Indonesia Weda Bay Industrial Park implements a crisis communication strategy that is responsive and risk mitigation-oriented. The company uses a proactive approach in delivering information to the public, by utilizing image improvement strategies and appropriate situational crisis handling. Prompt and transparent corrective action has proven to be important in restoring public trust and maintaining the company's internal stability. Planned and systematic crisis communication can reduce the negative impact on the company's image and accelerate post-crisis recovery.


Keywords


Crisis Communication; Crisis Management; PT. Indonesia Weda Bay Industrial Park

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DOI: https://doi.org/10.12928/sylection.v4i1.18743

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