Social Media Management of the Department for Wisdom and Public Policy of the Muhammadiyah Central Board as a Means of Public Advocacy Policy

Justin Mahendra Putra, Fajar Junaedi

Abstract


The Department for Wisdom and Public Policy of the Central Board of Muhammadiyah is confronted with challenges such as low user engagement and changes in social media platform algorithms that impact the effectiveness of content dissemination. In the digital era, social media plays a crucial role in public advocacy, particularly when civil society organizations scrutinize the social media management of the Institute for Wisdom and Public Policy of the Central Board of Muhammadiyah. This institution utilizes social media as a tool for public policy advocacy. This study examines the social media management strategies, challenges, and practices implemented by the Institute for Wisdom and Public Policy to enhance public advocacy in the context of public policy. This research employs a qualitative approach using a case study method. We collected data through interviews with the institution's social media managers, a literature review, and related documentation. The results of this research using the social media platform Instagram emphasise the need for a more structured content strategy and optimal use of Instagram features, such as hashtags and Instagram Stories, to enhance audience engagement. In response to changes in Instagram's algorithms, this institution also needs to improve its understanding and skills in social media analytics so that the content can reach a broader and more effective audience. This research provides recommendations for the Wisdom Institute and other community organisations to utilise Instagram more strategically for public policy advocacy.


Keywords


Social Media Management; Department for Wisdom; Public Policy of the Muhammadiyah; Public Advocacy Policy

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References


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DOI: https://doi.org/10.12928/sylection.v4i1.18744

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