Ciptadana Asset Management Manages Instagram Social Media Accounts to Increase Brand Awareness
Abstract
Marketing through the Instagram social media platform has become a valuable tool for businesses to build closer relationships with customers and drive overall business growth, including increased brand awareness. Ciptadana Asset Management, one of Indonesia's investment management companies, uses Instagram to increase brand awareness. This study aims to investigate how Ciptadana Asset Management's Instagram social media management can improve brand awareness. This research uses a qualitative method with a case study approach. The data sources for this study come from documentation and interviews with several relevant informants. The results of this study demonstrate that Ciptadana Asset Management's Instagram social media management is effective in increasing brand awareness. Ciptadana Asset Management achieves this through message management, monitoring, evaluation, and interaction with consumers on the social media platform Instagram.
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DOI: https://doi.org/10.12928/sylection.v4i1.18753
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