Destination Branding Geosite Tebat Rasau Lintang East Belitung Regency in Building Brand Image

Abstract

Destination branding is a strategy to create an identity or build a positive image of a location, one of which is Tebat Rasau Desa Lintang, a destination located in East Belitung Regency. The purpose of destination branding is to increase tourism traffic. This research aims to see how the strategy of the Lanun Tebat Rasau community with the East Belitung Regency Culture and Tourism Office in establishing an image of Tebat Rasau as a tourist destination in promoting and providing information to tourists on one of the tourist attractions located in East Belitung Regency which is worthy of being a tourist spot to attract tourist visits. This research uses a qualitative approach with the basis of destination branding theory from Burhan Bungin and data collection techniques are carried out through interviews, observation, documentation. The results of this study are the Lanun Tebat Rasau Community in collaboration with the East Belitung Regency Culture and Tourism Office introducing a tourist destination from one of the river fishing villages in the form of an educational tourism system that offers educational activities using a direct and indirect communication process involving tourists as a supporting force in forming a brand image.