Local Wisdom as a Tourist Attraction in Pentingsari Village Yogyakarta

Abstract

Pentingsari Village in Yogyakarta, Indonesia is an ecotourism village with the attraction of environmentally sound cultural tourism on Mount Merapi. Pentingsari Tourism Village is one of the most successful tourism villages, and has become a model for many tourism villages in Yogyakarta. Pentingsari Tourism Village has received an award from the ASEAN Tourism Award for the Community-based Tourism category and an award in the Top 100 Green Destinations Award by Global Green Destinations Days (GGDD). Therefore, this research tries to examine local wisdom as a cultural tourism attraction in Pentingsari Tourism Village. This study aims to explore what local wisdom can be a tourist attraction, as well as in a marketing perspective how marketing strategies in attracting local and foreign tourist visitors. This research uses a qualitative descriptive method, this research collects data through interviews, and documentation studies. The results showed that local wisdom owned by Pentingsari Tourism Village, such as customs, traditional arts, and community activities, has great potential as a tourist attraction to make foreign tourists and local tourists visit. This research also found that marketing strategies that involve active community participation can be an effective way to reach tourists.