Voice of Customer on Satisfaction Interested in Repurchhasing Scarlett Body Lotion
Abstract
The global cosmetics market is now growing quite rapidly, and Indonesia is no exception. Economic, socio-cultural and technological advances have changed people's lifestyles. Starting from fashion and skin care, this development has given birth to a variety of beauty care products that are a necessity for everyone, especially women. Aspects of customer happiness are determined by several things other than product quality. Apart from that, brands can help customers recognize the features and advantages of a product (Ramdhani and Widyasari, 2022). Brand image refers to how consumers perceive a brand, which helps in remembering the brand's connotations. The consumer's view of a brand that comes to mind when remembering a particular product is known as brand image. LPPOM MUI halal certification is a form of guarantee. Demand for halal goods is increasing in Indonesia, with a fairly large Muslim population (Routers, 2018). Customer happiness can be realized if businesses prioritize offering high-quality services and products. If the product can provide quality, cleanliness and safety, then consumer happiness can also be achieved (Malian 2021). Repurchase intention refers to the customer's intention and behavior to make additional purchases of a product because of their satisfaction with meeting their needs.
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DOI: https://doi.org/10.12928/sylection.v4i1.18811
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