PENGARUH KARAKTER GAME TERHADAP MINAT PEMUDA UNTUK BERBELANJA PRODUK BARU PADA GAME ONLINE SELAMA PANDEMI COVID

Khan Muhammad Mirza

Abstract


Adanya produk baru merupakan salah satu hal yang membuat pemuda termotivasi untuk memiliki barang tertentu. Selama covid, banyak sektor pendidikan yang terpaksa melakukan pembelajaran secara online yang menyebabkan para pemuda lebih banyak berinteraksi dengan lainnya melalui media game online. Memiliki aksesoris tertentu dengan mengeluarkan sejumlah uang menjadikan sebuah kebanggaan pada masing-masing individu. Seperti yang dilakukan banyak penelitian pada microtransaction, hal ini menyebabkan banyaknya aksesoris yang ditawarkan oleh pihak pengembang game kepada pemain. Dengan hasil nilai p <0,1 dan β = 0,75 terhadap minat pemudak untuk berbelanja produk baru dalam game online.
Keyword: microtransaction, game online, minat berbelanja, covid.

 

The existence of a new product is one of the things that motivates youth to own certain items. During Covid, many education sectors were forced to do online learning which caused youth to interact more with others through online gaming media. Having certain accessories by spending a certain amount of money makes an individual pride. As a lot of research has done on microtransaction, this has led to the many accessories being offered by game developers to players. With the result p value <0.1 and β = 0.75 on the interest of young people to shop for new products in online games.


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References


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