Analysis of Community Preferences of Sharia Banks

Akmal Zainurahman, Dede Aji Mardani

Abstract


In Indonesia, the development of Islamic Banks has not moved significantly. In fact, the total number of customers is only 8.26% of the total population of Indonesia. The purpose of this study is to measure the extent of the preferences of the Cikalang community towards Islamic Banks, and also what preference factors have the most widespread impact on the Islamic Banks. With quantitative methods. The results of this study indicate that the preference of Cikalang community towards Islamic Banks is that it can be influenced by 5 characteristics, including personal, social, economic, psychological, and cultural characteristics. and, the most dominant preference factor is based on psychological characteristics, in the form of public perception that Islamic banks are Islamic banks


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