Pelatihan Promosi Online Bagi Ibu-Ibu Aisyiyah Depok, Sleman, Yogyakarta

Abstract

Aisyiyah and Muhammadiyah there is an assembly that accommodates members to improve their economy by being trained for entrepreneurship, the assembly is called the Economic and Entrepreneurship Council (MEK). One of the members, Mrs. Marlina, said that there are about 5 MEK members who have difficulty in fostering entrepreneurial spirit in other members. In the past there was a discourse to create a shop or business under the auspices of the Aisyiyah Branch Manager (PCA), but this effort is no longer running. Actually, this PCA shop has a lot of potential because of the strategic location of PCA in Depok because there are many schools, and housing residents. The advantages of this store can be for the welfare of members and the association. The problem area that the team will work on with partners is the area of online promotion technology to increase sales. The purpose of this service program is to provide training to PCA Depok members in collaboration with MEK to improve their skills and promotional abilities to revive the Depok PCA store. The Depok PCA shop is expected to be able to improve the welfare of PCA Depok members and strengthen the association. The method used is online promotion training using the marketplace and online motorcycle taxi applications. The results obtained are in the form of increasing participants' skills in using applications and creating sales accounts in the marketplace and online motorcycle taxi applications.