Pendampingan Implementasi Strategi Bisnis UPJ Kunir Jalak SMK Muhammadiyah 1 Moyudan Untuk Peningkatan Daya Saing

Abstract

Kunir Jalak business unit is part of the UPJ (Services and Services Unit) Surya Boga, Catering Department, SMK Muhammadiyah 1 Moyudan, Sleman. The establishment of this business unit is intended to provide professional production training facilities for students majoring in Catering. This business unit is still relatively new, so it requires a business strategy appropriate to its product life cycle stage. Based on the results of the previous PkM activities, using a SWOT (Strength, Weakness, Opportunity, and Threat) analysis approach, it was found that the business strategy priority needed was the design of SOP (Standard Operating Procedure) for each stage of the production process. For this reason, this PkM activity aims to assist in the preparation of SOPs and the required equipment, as well as provide counseling on the importance of carrying out effective, efficient, and productive production activities. The method used in the PPM activity program is the provision of counseling and mentoring materials. The activity was carried out in 2 face-to-face meetings, the first meeting in the form of socializing business strategy priorities and counseling on productivity, effectiveness, and efficiency of the production process. The second meeting was in the form of assistance in preparing marketing SOPs. The results of the PkM are in the form of business strategy priorities for Kunir Jalak business unit and a draft marketing SOP. The impact of PkM is shown by increasing the empowerment of partners, who are non-productive economic partners, namely increasing knowledge of business strategy priorities and understanding of effective, efficient, and productive production. Another impact is an increase in skills for the preparation of SOPs.