UPAYA MENINGKATKAN KINERJA HOME INDUSTRY DENGAN ORIENTASI KEWIRAUSAHAAN

purwoko purwoko, Abdul Choliq Hidayat, Taufik Hidayat

Abstract


One indicator of the progress of a business is increased business performance. The problem faced by the home industry in the Jetis area, Caturharjo, Sleman to improve its performance is the lack of product innovation and proactive actions to support product development. In addition, the courage to take risks and work autonomy are also still low. The purpose of this activity is to improve the performance of the home industry in the Jetis area, Caturharjo, Sleman with an entrepreneurial orientation. The solution given to overcome the problems faced by the home industry is to disseminate information about the importance of product innovation, socialization about proactive actions to support product development innovation, socialization about the courage to take risks, and socialization of work autonomy. The result of the activities carried out is that home industry players understand the meaning of entrepreneurial orientation which can improve business performance and economic value for home industry business actors.


Keywords


Entrepreneurial Orientation; Business Performance; Home industry.

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References


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Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan
LPPM Universitas Ahmad Dahlan
UAD Kampus 2 Unit B, Jl. Pramuka No.5F, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161
Email: lppm@uad.ac.id

p-ISSN: 2686-2972 | e-ISSN: 2686-2964

This work is licensed under a Creative Commons Attribution 4.0 International License