Model Integrasi Kewirausahaan Pemberdayaan Perempuan Sahabat Yatim, LAZISMU, dan PKK Kabupaten Bantul. Daerah Istimewa Yogyakarta
Abstract
Perempuan merupakan salah satu komponen yang ada di masyarakat yang bisa dilibatkan dalam pembangunan. Dalam bidang pendidikan dan ekonomi misalnya, banyak perempuan yang tidak memiliki kemampuan memperoleh peluang kerja karena keterbatasan atau tidak bisa mengolah potensi yang ada pada dirinya maka perlunya pemberdayaan perempuan. Tujuan pemberdayaan kewirausahaan yaitu membentuk sumber daya manusia yang berkualitas dan memperoleh capaian luaran peningkatan keterampilan bidang usaha kewirausahaan, dan pengkreasian kemandirian. Solusi dari permasalahan berbasis pada metode proses meningkatkan jiwa kewirausahaan bagi perempuan dalam meningkatkan pengetahuan pemasaran berbasis teknologi digital. Metode pelaksanaan berbasis pada desain pemikiran dan sistimatis meliputi rangkaian workshop dengan pokok diskusi mengenai solusi permasalahan kekinian dengan menyertakan bentuk keterlibatan dan peran serta amal usaha Muhammadiyah, berbasis pada penjelasan tahapan untuk mengatasi beberapa solusi permasalahan beberapa bidang utama yang memberikan hasil pengetahuan, ketrampilan, kualitas, jumlah, jenis, kapasitas produk, jumlah aset, omset, kemampuan manajemen, keuntungan, dan kemudahan penjualan. Hasil dan luaran kegiatan setelah dilaksanakan sosialisasi yaitu mengalami peningkatan pemahaman mengenai model kewirausahaan dan pelatihan penjualan berbasis pemasaran online. Selanjutnya, peningkatan pemahaman mengenai pengambilan gambar produk sebagai strategi pemasaran dan pelaku usaha menerapkan pembuatan iklan yang menarik bagi produk
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