Pendampingan peningkatan branding produk kerajinan kayu Dusun Gumawang, Patuk, Gunungkidul

Abstract

Gumawang, is one of the district in Gunungkidul regency that produce a lot of Micro Business Unit that specialized in crafting. One of the Micro Business Unit Company that has a potential international market is Eko Bubut, which producing a lot of household appliance based on wood. Although it can penetrate the international market, many of Eko Bubut product are actually sold by the third party, thus Eko Bubut only gain a little benefit from it. The problem occurred, because of the inability of the owner to put the brand of their company to any of their product. This community service   is aimed to increase and giving an added value to the product by giving the branding training to the Micro Business Unit company. The Branding process itself consist of online marketing class, and giving the Micro Business Unit Company an embossing machine. The Embossing machine is used as a tool to put the brand of the company in any surface of the product that being made, in order to gain a significance profit and value for the company.